Whether it’s to boost sales, drive inquiries, or grow your audience, campaigns are powerful tools that help you make rapid progress towards a tangible business goal. Unlike regular content, Instagram campaigns are bespoke and purposeful: they’re designed to inspire conversion, rather than just build awareness or increase followers.
When you’re running a Instagram Campaign Management, be sure to set clear benchmarks and objectives for success. This will help you measure your success against your original goals and identify any areas for improvement. Creating a detailed calendar for your campaign will also allow you to plan out all the content you’ll be sharing (including the topic, asset, caption and hashtags) and map this against your chosen platform features.
About Instagram Campaign Management
Aim for high quality engagement: the platform’s algorithm ranks content based on how engaging it is, so likes, comments, saved posts and videos will all impact the visibility of your content. To maximise engagement, consider a wide variety of post types, including videos, stories, carousels and images.
You can further increase the reach of your Instagram posts by using targeted, clickable hashtags in the captions of your content. Use branded hashtags, and relevant hashtags related to your product or service, to ensure that your posts appear in search results. Consider adding a call to action to the end of your Instagram posts to motivate your audience to act. This could include asking them to share the post with their friends, encouraging them to tag a friend or telling them how to purchase your product.