offer a unique experience for families, couples, and friends. The campground logo needs to reflect this, and it should also embody the key differentiators of your property, such as its location, amenities, and activities. This unique branding and messaging should be used across all platforms, including the website, social media pages, email newsletters, and even pay-per-click advertising.
While trying to campground advertising is a common marketing mistake, it’s okay to focus on the platforms that your target audience uses most frequently. Creating paid ads that are targeted to the stages of the customer journey is key. For example, someone who’s just beginning to research camping options in a particular area will respond well to an ad that provides a general overview of the campground and its amenities. However, a potential guest who’s already familiar with your campground will probably respond better to an ad that offers a specific deal or discount.
Campground Marketing Magic: Innovative Strategies to Fill Your Sites and Delight Your Guests
Participate in local events and festivals that attract people who may be interested in visiting your campground. This can generate positive word-of-mouth, a traditional marketing strategy that hasn’t stopped being effective. Additionally, ask local businesses — such as RV dealerships — to hang flyers for your campground or recommend you to their patrons. This can also be a great way to build brand awareness and establish yourself as an active community member. Lastly, consider starting a loyalty program that rewards your current guests for referring friends. This is an excellent low-cost campground advertising strategy that can also help increase customer retention.