Gummies are a hugely popular edibles canada category in Canada’s legal cannabis marketplace, where the product is lauded for its discretion, precise dosing and fun flavours. Gummies are also a favorite among new consumers, who can choose from a wide array of cannabinoid profiles and enjoy the unique effect-encapsulating formats.

In the months since legalization, a growing number of Canadians have reported that they have become disinterested in edibles, a trend reflected in waning consumer support for this product category (Dalhousie University’s Agri-Food Analytics Lab, 2021). This decline in interest has been particularly pronounced for cannabis drinks, which are still trying to make their mark as a new edibles category but have struggled to capture a large share of the market.

The Delicious Journey: Exploring the World of Edibles in Canada and How to Find the Best Options

Health Canada has also stepped up enforcement of the rules that limit edibles to 10mg of THC per package, a standard that is widely considered inadequate for discerning users. “Ten milligrams may work for some people, but it’s not going to work for the massive population of cannabis consumers who want high potency products,” Niel Marotta, president and CEO of Indiva and co-chair of C3’s Edible Caucus, tells Lift&Co.

These trends could have implications for licenced producers, as the industry grapples with a rapidly changing market. Contact us at OMQ Law in Toronto, Oakville or London for a free consultation about your business’s policies on edibles and other regulatory issues. Our lawyers are knowledgeable and experienced in the cannabis industry and can help you navigate your business’s complex regulatory landscape.