YouTube advertising basics is a powerful marketing tool that can drive brand awareness, leads and sales. This article covers the basics of creating and managing YouTube video ads using the Google Ads platform.
YouTube offers six different video ad formats that can be used to meet varying campaign objectives. Skippable in-stream ads play before, during or after videos on YouTube or across the Google Display Network (GDN). Viewers can choose to skip your ad after five seconds, so you need to make sure that first five seconds are impactful and compelling. These ads are ideal for building brand awareness or conveying complex messages.
Non-skippable in-stream ads are similar to skippable ads, but they are much shorter and can’t be skipped. These are ideal for introducing your business to new audiences and sharing what you do and how it solves pain points as quickly and efficiently as possible.
Understanding the Fundamentals: YouTube Advertising Basics
Overlay ads appear on the screen of the video player and can be either text or image-based. Masthead ads are prominently displayed on the YouTube home feed and can be either text or image-based.
The success of your YouTube advertising campaigns depends on having the right creative and video content to engage your target audience. YouTube offers a wide variety of targeting options to help you reach the right people, from demographics like gender and age, to interest-based and contextual categories such as beauty mavens, cooking enthusiasts or horror movie fans. You can also use remarketing to target audiences who have visited your website or watched your YouTube videos and are eligible to convert.