Developing effective marketing strategies for dentist marketing helps them attract new patients, improve their reputation in the community, and grow their bottom line. Dentists should consider all marketing channels, both digital and online (like website SEO, social media, and email) and traditional channels, like billboards and local events. They should also experiment with different tactics to find the methods that best work for them.

Top Marketing Techniques for Dentists

In addition to making sure your dental website has modern design and technical SEO, make an effort to promote the specials your clinic offers online. These can include one-time promotions for new patients, referral bonuses that reward current patients for referring friends and family, and discounts on certain services to encourage more patient visits.

Another way to market your dental practice is by leveraging influencers in your local community. This can be someone who is well-known in the area for their photography, fitness, or lifestyle blogging, and who has a following on Instagram. Involving these people in your dental marketing campaigns will help increase brand awareness, especially if you offer them free dental services or discounted products in exchange for their promotion.

An in-house email list is an excellent tool for maintaining a connection with your existing patient base. Use it to share content, send reminders for upcoming appointments, and update them on any changes to the practice. It can reduce cancellations and no-shows, which boosts your bottom line. Additionally, many practices are now offering patient profiles and allowing patients to pay for their appointments using a simple text message.