Unlike traditional gaming, โปรโมชั่นสุดพิเศษจาก UFABET เข้าสู่ระบบ where games are purchased and downloaded for playing purposes, free-to-play games rely on long-term engagement of users with the game in order to generate revenue through in-app purchases and advertisement consumption. This means that the game developers have to design the game as well as use different monetization mechanisms in order to make their games successful.

To be successful, a free-to-play game has to attract a large user base, engage them with the game, keep them playing for a long period of time and convert them into paying users (Hamari & Jarvinen, 2011). This is why the developer has to think about the game design as well as the different monetization mechanisms.

The development of a free-to-play game has become a major business model in the mobile app market. Consequently, it has attracted the attention of academic researchers as well as industry consultants. The latter have proposed that the game design and the marketing should be merged in order to improve the games’ problems of long-term engagement as well as monetization.

Analyzing the Success of Free-to-Play Games

Many of the free-to-play games are not integrated into any social platform, such as Facebook or Xbox Live, but are stand-alone applications that compete with other apps in a digital store. To be successful, the game has to offer something unique to the user, such as a new gameplay mix or an interesting theme. However, it is not easy to find a unique selling point that will draw in the audience.