As a retailer, you can use Snapchat Ads to drive conversions by running retargeting campaigns for products or services that are relevant to customers who have already visited your website or downloaded your app. These ads can be either static (a single image or video) or dynamic (showcasing a series of products pulled from your Product Catalog).

You can also promote your brand on Snapchat by creating commercials that users can’t skip and can be up to three minutes long. This allows you to tell a story that resonates with Snapchatters in a premium environment. Snapchat notes that a sizable percentage of Commercial Ads are watched with sound on, so be sure your content tells an engaging, compelling story and includes a clear call-to-action (CTA).

Snapping into Action: Exploring Snapchat Ads

Lastly, advertisers can promote their brand on Snapchat using Sponsored AR Lenses. These creative overlays encourage people to visit your business in a fun and interactive way. Alternatively, you can create Geofilters that are branded to specific geographic areas.

You can get started with Snapchat advertising by logging into the Snapchat Ads Manager. Click on the business name at the top left to bring up the menu and select “Ad Accounts”. If you don’t have an Ad Account, click ‘Add New Ad Account’. To get the most out of your Snapchat campaign, make sure to set a budget and optimize your creative. It’s also a good idea to test out multiple versions of your ad for maximum effectiveness.